The use of English in job advertisements in a Dutch national newspaper – On what factors does it depend?
نویسندگان
چکیده
منابع مشابه
The influence of the use of English in Dutch job advertisements An experimental study into the effects on text evaluation, on attitudes towards the organization and the job, and on comprehension
Several authors have claimed that the use of English in advertising for products and services in non-English-speaking countries is associated with prestige and an enhanced image. Similar claims have been made in relation to job advertisements. English terms are, for instance, said to make a job sound more appealing. The present study aims to test the effects of the use of English in Dutch job a...
متن کاملThe influence of the use of English in Dutch job advertisements
Several authors have claimed that the use of English in advertising for products and services in non-English-speaking countries is associated with prestige and an enhanced image. Similar claims have been made in relation to job advertisements. English terms are, for instance, said to make a job sound more appealing. The present study aims to test the effects of the use of English in Dutch job a...
متن کاملA Contrastive Study of Metadiscourse in English and Persian Editorials
The original impetus for this cross-linguistic study came from a need to explore the effect of cultural factors and generic conventions on the use and distribution of metadiscourse within a single genre. To this end, the study as a contrastive rhetoric research, examined a corpus of 60 newspaper editorials (written in English and Persian) culled from 10 elite newspapers in America and Iran. Bas...
متن کاملThe Effect of Using English in Persian Advertisements on Iranian Target Groups
The present study examined the effects of using English in products advertisements published in magazines in Iran on their Persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. Respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...
متن کاملMixing English in Persian Print Advertising Discourse
This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...
متن کامل